Diverse ownership is essential to building creative leadership that reflects the audiences it serves, drives business results ...

The indie agency will roll out a new brand campaign designed to strengthen awareness.

While Labubus are in the spotlight, bag charms have seen a steady rise in consumer demand since last fall–especially among ...

Ad Age's State of the Modern Marketer survey reveals what ad and marketing professionals have to say about key job skills, AI, annoying tasks and overhyped industry trends.

Publicis chairman and CEO Arthur Sadoun discusses why the holding company is raising its guidance for the year, the ...

Poppi, entering a new phase under PepsiCo's wing, is seeking a versatile agency that "gets us," co-founder Allison Ellsworth said.

The fast-food giant hires Steve Stoute's agency for its African American consumer market. New work features "Unc" convincing ...

Poppi, entering a new phase under PepsiCo's wing, is seeking a versatile agency that "gets us," co-founder Allison Ellsworth said.

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Marketers should shift from campaign-led approaches to brand-led, cross-functional experience design to win with both human ...

By hiring creators to shape content, community and experiences for Gen Z, Starbucks is leading a shift in influencer marketing.

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