Digital marketing is powered by fossil fuels. It’s time we started counting the clicks that cost the planet. At first glance, a display ad looks harmless. A few pixels, a flicker of colour, a passive ...

Marcela “Mele” Melero, Chief Growth Officer of Dove Personal Care North America and Dove Masterbrand, joins Edelman’s Smita Reddy to explore the ways brands can stay relevant in the modern age. Mele ...

In this episode of The Sonic Truth, we sit down with Colin Anderson, a seasoned pro in podcast and content production. With a career spanning top roles at SiriusXM, Stitcher, Earwolf, Maximum Fun, and ...

What have we done to the old gods of digital marketing? A new divinity has just joined the pantheon, and it seems to be dominating all business ceremonies, Artificial Intelligence. A new sheriff is in ...

Google’s long-promised cookie phase-out has been shelved — a frustrating anticlimax for an industry that’s been waiting and preparing for years. Those who ...

If you’ve worked in digital marketing for longer than five minutes, you’ll know that last-touch attribution (LTA) has become the default method for campaign measurement. There’s a reason for that.

Brands are chasing the wrong influencers. The creator economy’s projected growth to a $480 billion industry by 2027 is undeniable, fueled by the Internet’s biggest personalities. Brands are eager for ...

With so many platforms to choose from, why should Snapchat have a place in your brand’s marketing mix? Snapchat isn’t about flawless feeds or filtered perfection. It’s where real connections thrive ...

Join Katie for a compelling conversation with Head of Brand at Stylist, Susan Riley, on the state of women in the workplace, including the evolution of female leadership, reversing the joy deficit, ...

March Madness just wrapped with the men’s tournament seeing massive increases in viewership for the Final Four, while the women’s tournament saw declines from last year’s historic highs. The sizable ...

As AI becomes integral to marketing and customer service, businesses face a paradox. On the one hand, consumers are enjoying improved convenience, personalization, and efficiency. On the other, AI ...

Customer experience remains a key differentiator in today’s competitive marketplace. However, it can only be achieved by truly understanding customer needs—a challenge many companies continue to face.