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Tredz has expanded the breadth of brands it retails through a new partnership with Trek, signalling a strategic expansion of its premium brand portfolio. The move reflects Tredz aspirations of ...

UK D2C bike brand Ribble has partnered with mobile bike fitting service The Bike Fitters to provide a new service, targeted at providing high levels of comfort, performance and convenience for Ribble ...

The first ever Sporting Goods Physical Activity Report was released by the World Federation Sporting Goods Industry (WFSGI) at an exclusive World Health Assembly side event in Geneva. The report warns ...

The Bicycle Association has launched its eBike Action Plan for Government, pitched as a comprehensive plan to tackle the issue of fires attributed to unsafe eBike batteries – and is calling for its ...

We never share your email address and you may opt out at any point by clicking the link in the footer of our emails. We use Mailchimp as our marketing platform. By clicking below to subscribe, you ...

BESPOKED has launched the SRAM Inclusivity Scholarship for the third consecutive year in partnership with SRAM. The scholarship aims to support talented framebuilders from underrepresented backgrounds ...

Kicking off a series of articles from knowledgeable cycle sales veteran John Styles, ‘Bike Trade Sales Secrets’ gets underway with some straightforward pointers on body language and breaking down ...