Discover how Affectiva’s Facial Coding revealed why Tide’s emotionally-driven ad campaign resonated with audiences and boosted social media engagement. Explore the connection between facial ...

iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See ...

Optimize content and media spend by measuring consumer responses to videos, ads, movies and TV shows – unobtrusively and at scale. Understanding audience and consumer engagement is more crucial than ...

The Uncanny Valley affects trust in human-robot interaction, making near-human robots appear unsettling. Eye tracking and facial expression analysis reveal how subtle imperfections in movement and ...

Have you ever noticed how a bright red “SALE” sign instantly grabs your attention, much the same as “STOP” signs, or how a blue-walled café makes you feel relaxed? Color affects us all the time and ...

Most people will be aware of the motivational phrase “keep your eye on the ball” to imply that this is no time for mistakes and impulsive decisions. What most people might not be aware of, however, is ...

Neon by Pupil Labs is leading the field of mobile eye tracking with its innovative, modular designs. Combining adaptability, affordability, and research-grade precision, Neon is positioned as one of ...

As 2024 has come to an end, we look back at the remarkable research powered by iMotions software. Researchers from a wide range of fields have leveraged these cutting-edge tools to tackle new ...

When it comes to measuring physiological responses such as stress, arousal, or emotional engagement, a galvanic skin response (GSR), sometimes also referred to as electrodermal activity (EDA), device ...

AI-powered emotion recognition technology, is sometimes also known as emotion recognition or emotion detection technology. Humans use a lot of non-verbal cues, such as facial expressions, gestures, ...

Every Autumn (or Spring, depending on where you are), people await the release of the Great Pumpkin Spice Latte (PSL). Over the last 21 years, Starbucks’ PSL has become a harbinger of autumn. Much ...

In the countless influences that constitute the “human experience”, fragrance holds a unique place. From the earliest civilizations all the way up to modern societies, scents have been revered for ...