Demographics. Gender distribution: TikTok’s user base is relatively balanced in gender, with 54% identifying as male and 45% identifying as female. Age distribution: While TikTok is popular among ...

Building an AI-first buying journey is now a strategic imperative for CMOs and lean GTM teams. Today’s buyers are self-directed, signals-led and heavily influenced by AI-powered personalization and ...

MarTech is your source for CRM (customer relationship management) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the ...

AI has replaced the Metaverse as Mark Zuckerberg’s fever dreams. Now, instead of a dazzling future where people wearing uncomfortable glasses spend their lives in virtual reality, he sees a dazzling ...

We’ve updated our page on RCS with news from Infobip on the availability of RCS across all four major U.S. mobile carriers.. By adding support for RCS (rich communication services) to iPhones with its ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

Please note that your conversations will be recorded. I am trained on the MarTech.org archives, ask me anything! Ask me to help you with a planning problem. Ask me to help create or review a job ...

In the first episode of Playbook Broken, Marc Sirkin, CEO of Third Door Media, dives into the fast-evolving world of marketing and why traditional playbooks no longer work. Molly shares insights from ...

In Google Analytics 4 (GA4), attribution models aim to answer one of marketing’s most persistent questions: which channels drive results? The catch is that different models can give you different ...

Elevating brand trust and credibility. Through product immersion or memorable moments, brands build relationships and trust with prospects. The customer experience is more engaging and often ...

HubSpot announced today the launch of a deep research connector with ChatGPT. More than 75% of HubSpot customers are already using ChatGPT, according to HubSpot’s Q1 2025 AI customer sentiment survey.

The narrative around AI for customer engagement paints a seductive picture: frictionless interactions and hyper-personalized experiences at the push of a button. However, implementing effective AI ...