Many recent big trends in lead generation marketing have been driven by advances in technology. However, these trends only become part of the marketing day-to-day when marketers fully embrace and ...

Marketers are expected to lose $1.4 billion this year due to affiliate fraud, according to a new global economic study by CHEQ. The cybersecurity company has undertaken a report detailing the full ...

It's not easy to determine which direction performance marketing will take next year. To get a new perspective, we asked 21 experts from a variety of North American companies what they expect will be ...

COVID-19 has changed so many aspects of our lives and how we do business. Now we’re moving into a different phase of this global situation. Brands are working hard to define their best growth ...

Affiliate and partner marketing offers brands a vital opportunity to continue tracking diverse and valuable online publisher sales at a time when the digital industries are experiencing unprecedented ...

Here's how to get the best out of one-to-one partnerships in the affiliate space. Brian Marcus 04 Aug 2020 Affiliate Program Management Strategies for Advertisers ...

Interestingly, it is many of these same marketers who are struggling to make their ad strategies and investments work over the long haul. It is these same marketers who are lip biting and ...

Performance marketing agency, Journey Further, has today (May 7) launched a new consultancy offering to provide growth and transformation support for brands in current times. The Leeds, Manchester and ...

Who should be responsible for training in this business? How does the training contribute to the development of affiliate marketing and making it more popular?

51% of holiday shoppers plan to shop with local businesses during the 2020 holiday period, with 48% turning to marketplaces for inspiration. As Q4 looms, over half of global holiday shoppers (51%) are ...

Understanding these shifts in behaviour against different stages of economic and broader recovery will help brands determine ‘where to play’ and ‘how to win’. As the world went into lockdown, consumer ...

Becky Doles thinks performance marketing feels new again as there's an opportunity for a win-win for publishers, advertisers and consumers alike. With skepticism ever increasing around advertising ...