The collaboration aims to establish new AR measurement standards and bring standardized measurement to all AR-focused campaigns. Trivver’s multi-patented technology allows for the deployment of 3D ...

LoginRadius has announced the launch of Identity Orchestration, a solution that offers flexibility in designing and deploying identity flows. This tool aims to help enterprises provide frictionless ...

Quark Software has expanded its collaboration with Microsoft to incorporate AI-powered content technology solutions into the Quark Publishing Platform (QPP) NextGen, a content lifecycle management ...

The acquisition is expected to improve Nickelytics’ service offerings by providing comprehensive, data-driven advertising solutions. Integrating On Touch Go’s platform with Nickelytics’ advertising ...

The Trade Desk CEO and Founder, Jeff Green, emphasized that the partnership represents a significant opportunity for advertisers to apply data to their media investments on the premium, open internet.

The Automotive go-to-market model remains in flux. Customers are bewildered, while long-standing dealership franchises face an uncertain future. Yet in a market still striving to deliver a truly ...

AdLib Media Group has partnered with Airtory to offer its clients access to Airtory’s tools for creating and deploying high-performing rich media and CTV ad units across multiple formats. This ...

Everyone wants their presence to stand out on the social media feed. Achieving this requires efficient social media strategies with robust planning. Incorporating these strategies can help them ...

Automation of sales operations can be a win for companies, marketers, and sales teams. It lends speed, accuracy, and efficiency to sales operations, adding to revenues and customer loyalty. Sales ...

“When we launched AdQuick in 2016, OOH planning, buying, and analytics were some of the more archaic processes in the industry. Since then, to its great credit, the industry as a whole has embraced ...

Artificial intelligence (AI) has seriously impacted the current B2B digital marketing strategies. Intelligent Automation (IA) is now 'here and now' and greatly supports companies' future marketing ...

The tech industry is evolving faster and smarter, and so are the consumers. Here's how AR and VR can enhance the video marketing efforts for businesses. Consumers were excited about the possibilities ...