The IAPI Industry Census for 2023 estimated that the average creative pitch costs agencies nearly €60,000 in staff time and ...

Zenith, part of Core, has won this year’s Grand Prix at The TAMIs, the TV planning awards run by TAM Ireland. As part of the ...

Yvonne Caplice has been appointed as managing partner of Bloom Advertising. Caplice joins the agency from TBWA\Ireland where ...

The campaign runs across TV, VOD, digital and social, and is supported by in-store activations. It continues Publicis Dublin’s run of fun, standout advertising for the Tayto brand – tapping into ...

Droga5 Dublin, part of Accenture Song, has rolled out a major new European campaign for Smyths Toys, one of the largest retailers of toys in Europe. The campaign will run across TV and social channels ...

A key part of the rebrand is a new hero campaign called “A Nation Delivers”. Created by Boys+Girls, it shows how the company’s nationwide network can “connect a community of caring strangers to help ...

Creative agency Forsman & Bodenfors Dublin (F&B) and Allianz have used the streaming platform Spotify to harness “the power of music, science and data” to help improve the road safety behaviours of ...

True effectiveness stems from a strategic combination of the right mindset, the right technology, and the right people. At Talon we’ve brought all three together to build an offering that’s not only ...

Attention is crucial in advertising because it directly impacts outcomes like brand recall, purchase intent, and sales. As ...

According to the JNLR, the average weekday audience listening at any time between 7 a.m. and 7 p.m. is now 1,091,000 — one of ...

Planned by PHD and Source out of home, the campaign’s LIVEPOSTER-enabled countdown mechanic is what adds a new sense of ...

The latest Ipsos B&A Consumer Confidence Barometer shows that consumer sentiment has plummeted in the wake of Donald Trump’s ...