Our weekly roundup of the latest appointments and account wins news from Taboola, Zee Media, BPCL, SRV Media, and many more.

India’s only listed marcomms group takes a consulting turn—launching a brand strategy unit to counter profit dips, global rivals, and client belt-tightening.

By embracing participatory marketing and creating multi-dimensional experiences, brands can move from fleeting moments of ...

The festival to feature over 60 speakers across 35 sessions and 20 masterclasses from the advertising, media, and marketing ...

Brand valuations of King Kohli and Mumbaicha Raja, Rohit will continue to rise despite their Test cricket retirement, say the ...

Articles written by Siddharth Raman ...

As Omnicom eyes IPG, India becomes a focal point for futureproofing portfolios, with Sinha and Singh leading a hybrid strategy of digital depth and institutional continuity.

Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud ...

Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the ...

Affordable brands thrive by meeting emotional needs, using smart packaging cues, and moving beyond price cuts, explain Ipsos ...

The quick-commerce platform’s Zepto’s Atom product promises real-time, hyperlocal brand insights—without the global analytics ...