Rasna Pvt Ltd has acquired the beverage brand Jumpin from Hershey’s India. With this acquisition, Rasna has entered the ready ...

In a major overhaul, Ogilvy has consolidated its expertise across 16 markets with 550 specialists to streamline social ...

India’s only listed marcomms group takes a consulting turn—launching a brand strategy unit to counter profit dips, global rivals, and client belt-tightening.

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land ...

By embracing participatory marketing and creating multi-dimensional experiences, brands can move from fleeting moments of ...

Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns. Contact Customer ...

The data-led platform will provide brands with audience intelligence, talent discovery, and real-time performance tracking.

The campaign centres on the concept of ‘Viraasat’ (heritage), focusing on how mothers pass down values through everyday ...

Beauty brand Renée Cosmetics launched a campaign that breathes new life into a timeless family tradition with a sprinkle of ...

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

The Indian Premiere League (IPL) has become one of the world’s largest marketing ecosystems. According to data from the Broadcast Audience Research Council India (BARC), it attracted more than 25.50 ...

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