Distill the lessons learned over the past year in promoting quality content, mobilising audiences to subscribe, and engaging new generations to read, watch, and listen to. We share the stories of ...

The controversy around clickbait forces the media industry to ask whether there should be other ways to think about metrics ...

Research shows workflow automation, video, and image optimisation top the list of AI uses at news companies. But what about ...

WhatsApp’s vast global user base — more than 2 billion users — provides an opportunity for publishers to reach audiences in ...

Ringier Axel Springer Polska created an AI-powered travel planner for the German National Tourist Board that enabled users to ...

Across a five-week political campaign that lasted until the beginning of May this year, articles produced by the newsrooms ...

Research by the Reuters Institute for the Study of Journalism at Oxford University illustrates many ways AI can help news ...

Samantha Ragland, vice president of journalism strategy for the American Press Institute, shares her thoughts on the ...

Welcome to the eighth annual INMA Media Subscription Summit Week in Amsterdam, the city of explorers and innovators. Just as the iconic Dutch windmills harnessed wind power to drive the revolution in ...

Utilising solidarity reporting — where journalists prioritise the first-hand knowledge, insights, and perspectives of people ...

Readership and Engagement: From the pages of 2018 A series of features such as 5Ws & 1H (explainer on a topic that’s in the news), Quest (DIY experiments to learn scientific concepts), A Mathematician ...

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment.