UN Women, the United Nations entity dedicated to gender equality and the empowerment of women, launched the "Child Wedding Cards" campaign in Pakistan to combat child marriage by directly engaging ...

Highlights key trends across three different areas of programmatic advertising: the rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising.

This report summarises what we at WARC learned from Creative Impact 2025, and the wider Festival. As the pressure grows to sell creative brand-building to the C-suite, understanding how an ...

Apple, the Cannes Lions Creative Marketer of the Year, believes AI will be “the best creative partner” the industry has seen but it can never supplant human creativity.

Fragmentation is a media reality now: big audiences paying lots of attention to inventory is no longer the only route to building a brand; in their place, systems of brands are emerging as a new ...

Alphabet, Amazon and Meta are set to take a combined market share of 54.7% excluding China this year – equivalent to $524.4bn – rising to 56.2% in 2026, according to WARC’s Global Ad Forecast Q2 2025 ...

Google has pivoted hard into AI, which now forms a critical part of its experience, and when Google makes changes, the impact is felt across the web, from users to publishers to advertisers; as AI ...

Global brands must abandon legacy playbooks as success in China now hinges on real-time proof, localized R&D, and user-centric design, otherwise face displacement by nimbler domestic rivals.

Big tech behemoths Google and Meta are jockeying for position to capture a significant share of the fast-growing – but increasingly fragmented – global retail media industry.

Brand awareness might be seen as a “fuzzy” metric – it doesn’t help that it’s often used as a proxy for “top-of-funnel” goals, for example – but it can be a valuable goal in itself and a success ...

Unilever, the FMCG giant, led a project to discover how a consumer’s understanding of premiumization has shifted over time, uncovering important lessons for brands that are working to develop ...