News

Starbucks is Making a Major Change to its Loyalty Program
A shakeup to the Starbucks Rewards program, eliminating the 25-star bonus for those who bring in reusable cups, is the latest change under CEO Brian Niccol.
Starbucks is changing one of the most generous perks of its loyalty program
Starbucks is changing one of the most generous parts of its loyalty program, marking the latest effort by CEO Brian Niccol to ...
Starbucks Is Ending One Of Its Most Generous Loyalty Benefits As CEO Cuts Perks To Improve Profits
Starbucks is eliminating one of its most generous loyalty program benefits as part of CEO Brian Niccol's broader strategy to ...
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Starbucks Just Made A Major Change To Its Rewards Program & Customers Are NOT Happy
Now, there's another new update—but fans aren't too happy about it. Beginning June 24, the Seattle-based coffee giant is ...
Starbucks is changing a generous perks of its loyalty program
Starbucks is changing one of the most generous parts of its loyalty program, marking the latest effort by CEO Brian Niccol to boost profits.
Analyst pours cold water on Starbucks’ turnaround, as customers aren’t happy
Exclusive data on Starbucks collected by TD Cowen “suggests deteriorating value perceptions and narrowing quality perceptions ...