A shakeup to the Starbucks Rewards program, eliminating the 25-star bonus for those who bring in reusable cups, is the latest change under CEO Brian Niccol.

Starbucks is changing one of the most generous parts of its loyalty program, marking the latest effort by CEO Brian Niccol to ...

Starbucks is eliminating one of its most generous loyalty program benefits as part of CEO Brian Niccol's broader strategy to ...

Now, there's another new update—but fans aren't too happy about it. Beginning June 24, the Seattle-based coffee giant is ...

Starbucks is changing one of the most generous parts of its loyalty program, marking the latest effort by CEO Brian Niccol to boost profits.

Exclusive data on Starbucks collected by TD Cowen “suggests deteriorating value perceptions and narrowing quality perceptions ...

Starbucks CEO Brian Niccol says he wants to add an "aperitivo" menu — late afternoon bites. I decided to piece together an afternoon snack based on Starbucks' current menu. Not bad! Sitting with ...

Starbucks generated modest, single-digit growth last quarter. CEO Brian Niccol is bullish on the company's future and sees a lot of potential for further improvement. However, its numbers don't ...

Under new CEO Brian Niccol, Starbucks is implementing its “Back to Starbucks” plan, slashing 30% of its menu, enhancing service speed, and reintroducing community coffeehouse vibes with ...

Starbucks is rethinking the role of "innovation ... of locations and fine-tuning an algorithm to manage orders, CEO Brian Niccol said on a call with Wall Street analysts earlier this week.