Starbucks, easily identified by its iconic green mermaid logo, originated from the vision ... Bowker was a writer and Siegl taught history. They shifted from their current professions to join ...

Starbucks' iconic green logo is instantly recognisable, but very few of us will have actually ever sat and thought about the ...

more of a mermaid). I wrote about the evolution of the company "mark" last year. Along the way, Starbucks not only ditched references to coffee in its logo, and, in a move that still seems ...

Instead, controversy has erupted over the topless mermaid logo plastered on the cups that the new Starbucks brew is served in. The so-called brown heritage logo is, ahem, a tad more revealing that ...

In 1987, when Starbucks began offering espresso-based beverages, the logo turned green and the words “tea” and “spices” were dropped. The mermaid was also redesigned with a more modest ...

Why is Christian Science in our name? Our name is about honesty. The Monitor is owned by The Christian Science Church, and we’ve always been transparent about that. The Church publishes the ...

No, it’s not because the mermaid ... traces the logo’s history. Also noteworthy, in an otherwise nearly empty section of the company’s website titled "Rumor Response," Starbucks has a ...

If you look closely, you’ll notice one small imperfection in the iconic Starbucks logo. That mythological creature that resembles a mermaid in the center of the Starbucks logo is actually a Siren.