483 days ago, Rockstar Games released the first trailer for Grand Theft Auto 6. And assuming GTA 6 doesn’t get delayed, the ...

Take-Two CEO Strauss Zelnick AI can help mundane tasks in creating games but human creativity will always be needed.

Soon we'll be able to simply ask a machine to generate a game we want to play—and isn't that better? Not really, says CEO of ...

In a video interview with Bloomberg last Friday, Take-Two CEO Strauss Zelnick discussed, among other topics, Grand Theft Auto ...

Take-Two Interactive CEO Strauss Zelnick thinks that games indistinguishable from reality could be around the corner.

Take-Two Interactive chairman and CEO Strauss Zelnick recently sat down with Bloomberg to talk all things video games. The ...

Take-Two's CEO believes that marketing works better when done relatively close to the release window. This may suggest when ...

When asked why GTA 6 details remain under wraps, he said the publisher prefers sharing marketing material “relatively” close to launch.

Take-Two Interactive CEO Strauss Zelnick believes artificial intelligence cannot replace human creativity in game development ...

CEO Strauss Zelnick reveals why Take-Two is waiting to release more information about the launch of Grand Theft Auto VI.

GTA 6 Map in GTA 5 Mod Suffers Inevitable Take-Two Takedown, Creator Believes It Was 'Probably a Little Too Accurate' and ...

Take-Two Interactive is changing its marketing strategy for Grand Theft Auto VI. They will shorten the promotional campaign ...