AI-focused ads are up, and movie spots are down, Fox says, as 30-second ads hit an eye-watering $8 million. By Alex Weprin Senior Editor Super Bowl commercials are in many ways a reflection of the ...

The evolution and proliferation of AI technology is a worldwide trend, and Super Bowl 59 is proving to be an attractive platform to promote this relatively new but fast-growing product area.

And Ray-Ban Meta AI-powered glasses show how the device ... And enough of a priority for the company to air an ad during the ...

It was also about AI being a consistent theme in several of the multi-million-dollar ad spots. From OpenAI’s Super Bowl debut to Google’s Gemini chatbot sharing cheese facts, here are some key ...

Brands like Uber Eats and Bud Light are investing heavily, while AI-driven ads and celebrity presence are prominent. Credit: Getty Images The highly anticipated Super Bowl LIX is set to take place ...

There isn't a lot of information on whether AI has been used to write any of the commercials we saw at Super Bowl LIX. But if I had to slap some money down, as many people do during Super Bowl ...

panel-based Super Bowl Ad Meter was Budweiser’s tale of an ambitious Clydesdale foal, while AI-themed ads for ChatGPT maker OpenAI and Meta Platforms’ Ray-Ban smart glasses ranked near the bottom.

A list of companies with planned Super Bowl LIX commercials. Super Bowl commercials cost between $7 million and $8 million for the 2025 NFL championship. Ready to turn the market’s comeback into ...

That was just a short glimpse at OpenAI's $14 million Super Bowl ad that aired during last night's game, touting the company's chat GPT capabilities. It was one of multiple ads that mentioned ...

And AI is certainly one of them." Vehicle ads are also falling by the wayside this year. Cars used to take up about a third of Super Bowl ad spots, Merino said, but now it's down to about 8%.

CLEVELAND, Ohio – Fans missed out on two TV-watching events Sunday: Instead of a close game, Super Bowl 59 was a blowout. And the usual drawing card of commercials turned out to be a bit of a dud.