The evolution and proliferation of AI technology is a worldwide trend, and Super Bowl 59 is proving to be an attractive platform to promote this relatively new but fast-growing product area.

AI-focused ads are up, and movie spots are down, Fox says, as 30-second ads hit an eye-watering $8 million. By Alex Weprin Senior Editor Super Bowl commercials are in many ways a reflection of the ...

And Ray-Ban Meta AI-powered glasses show how the device ... And enough of a priority for the company to air an ad during the ...

Artificial intelligence is set to show up in a big way during today’s Super Bowl ads ... television commercial for ChatGPT maker OpenAI, while Meta Platforms will promote the AI features ...

There isn't a lot of information on whether AI has been used to write any of the commercials we saw at Super Bowl LIX. But if I had to slap some money down, as many people do during Super Bowl ...

Brands like Uber Eats and Bud Light are investing heavily, while AI-driven ads and celebrity presence are prominent. Credit: Getty Images The highly anticipated Super Bowl LIX is set to take place ...

panel-based Super Bowl Ad Meter was Budweiser’s tale of an ambitious Clydesdale foal, while AI-themed ads for ChatGPT maker OpenAI and Meta Platforms’ Ray-Ban smart glasses ranked near the bottom.

And AI is certainly one of them." Vehicle ads are also falling by the wayside this year. Cars used to take up about a third of Super Bowl ad spots, Merino said, but now it's down to about 8%.

A list of companies with planned Super Bowl LIX commercials. Super Bowl commercials cost between $7 million and $8 million for the 2025 NFL championship. Ready to turn the market’s comeback into ...

That was just a short glimpse at OpenAI's $14 million Super Bowl ad that aired during last night's game, touting the company's chat GPT capabilities. It was one of multiple ads that mentioned ...

CLEVELAND, Ohio – Fans missed out on two TV-watching events Sunday: Instead of a close game, Super Bowl 59 was a blowout. And the usual drawing card of commercials turned out to be a bit of a dud.