American Eagle Outfitters AEO.N surged 10% on Thursday after unveiling a new denim campaign with Sydney Sweeney, as the apparel retailer bets on the "Euphoria" and "The White Lotus" actress to reconnect with Gen Z shoppers and boost sales.

The actress and in-demand brand partner helped design the “Sydney Jean,” with 100 percent of net proceeds donated to Crisis Text Line, a free mental health support and crisis intervention phone line.

Sydney Sweeney recently stunned fans with her new bold look for an American Eagle ad campaign. The “Euphoria” star took the denim-on-denim look to another level by putting her own spin on it. She ditched her bra while layering up the effortlessly chic denim outfit.