According an audio announcement from brand marketers Lisa Fleming and Mike DeRienzo, thousands of names were considered, but ...

Versantr has been selected as the new name for the parent company of media assets slated to be spun off from Comcast and NBCU ...

The spinoff will house Comcast's cable TV assets like USA, MSNBC, CNBC and E!, as well as some digital brands like Fandango.

“Versant represents more than a name – it speaks to our adaptability and embraces the opportunity to shape a new, modern ...

Versant, the Comcast-owned company formerly known as SpinCo, has a new programming team. The company has named six executives ...

NBCUniversal and Versant have struck a two year deal that will allow NBCU to sell advertising inventory housed at its sibling ...

Comcast’s SpinCo, which will include cable networks USA, MSNBC, CNBC and E!, will be renamed Versant to emphasize corporate ...

Mark Marshall will oversee Versant's sales strategy and revenue, while Tom Winiarski will lead ad sales and monetization ...

Even Versant boss Mark Lazarus acknowledges that the new name for Comcast’s cable TV spinoff business may not be everyone’s favorite, per a memo reported on by Deadline: > We would be foolish to ...

Versant, Comcast’s planned cable spin-off entity, has struck a two-year ad sales agreement with corporate cousin NBCUniversal ...

Versant, the Comcast-owned company that houses former NBCUniversal cable networks including E!, USA Network and Syfy, has ...