Portland also unveiled the new logos associated with the Fire. The team is incorporating Portland's "Rose City" nickname into the primary logo as the image features a rose on fire. According to the press release, the team's colors are fire red, brown, blue and pink.

Portland’s forthcoming WNBA expansion team, set to begin play in summer 2026, unveiled its name and logo Tuesday morning. The Fire will call the Moda Center home with new branding under the ownership of RAJ Sports — the same group led by Lisa Bhathal Merage which purchased the Portland Thorns in 2024.

Portland was awarded a new WNBA team last September. The team is run by Raj Sports, led by Lisa Bhathal Merage and Alex Bhathal, who also own the Portland Thorns of the National Women’s Soccer League. They paid $125 million for the WNBA franchise.