These are only a few examples of woke-washing, but they are unfortunately all too common. Companies cannot stop at excuses and half-measures. Moving Beyond Woke Washing.

This notion of being woke went viral during the Black Lives Matter movement and has been misappropriated to disparage progressive political causes. Rhodes warns people need to be woke to woke washing.

Woke-washing: How fast fashion brands use social issues for sales ... She points to In The Style’s #BeKind charity t-shirts, which raised money for the Samaritans, as a prime example of this.

The term "woke-washing," discussed by Aja Barber and Slow Factory Foundation, ... giving examples in our society of the co-opting by brands of the Black Lives Matter movement.

But among those who have been accused of woke-washing are Pepsi, for a notorious advertisement in ran in 2017 when the model and reality TV star Kendall Jenner was shown handing a drink to a riot ...

By Andrew Poreda, Vice President, ESG Senior Research Analyst Environmental, Social, Governance (ESG) has taken hits from all angles as of late. Whether it be former sustainability leaders going ...

Avoid inauthentic, woke-washing messages. For example, if you don't have a commitment to your LGBTQ employees or community, don't put a rainbow flag on your social posts or packaging to try to ...