WPP PLC (NYSE:WPP) is one of the 10 Undervalued European Stocks to Invest in Now. On June 9, Bank of America Securities ...

Carmine De Franco of BNP Paribas Asset Management appeared on CNBC to talk about the European market. He said that European valuations are attractive compared to the US, with strength in the sector ...

How can the ad holding companies, especially WPP, repair their fortunes? By reducing their reliance on clients for a start, ...

Nearly 72% of the 52 brands surveyed demonstrate a growing preference for long-term influencer partnerships, while 95% of these showed a clear inclination towards macro influencers (100,000 to 1 ...

India’s influencer marketing industry to reach INR 4,500 crores in 2025, growing by 25% from 2024's INR 3,600, finds The Goat ...

India influencer market is projected to reach $540 million in 2025, growing 25% year-on-year as brands invest in creators and ...

The study also declares that over two-thirds of Indian users turned to influencers for product discovery, information and ...

India's influencer marketing industry to grow 25 per cent in 2025, driven by agency M&As, brand focus on credibility, and ...

The report also mentions that 85% of manufacturing brands now prioritise content quality over follower count, 72% prefer long ...

Trust and credibility were cited by 70% of brands as the main reasons for working with influencers, a sentiment particularly ...