Buick's logo is about to receive a relatively major update. The new-look emblem appeared in a trademark filing in March 2022, and a leaked image posted on ...

Buick may be revamping its storied Trishield logo, according to reports and a trademark filing from parent company General Motors. As first reported by GM Authority, the automaker filed a ...

Buick has a new version of its tri-shield logo, and it marks the badge's first redesign since 1990. It first appeared on an electric Buick concept car, the Wildcat EV luscious 2+2 coupe, and it ...

Buick filed a request for a new logo. Even though is not a big change from the last one, it represents a new direction and a fresh look ...

Photos of a steering wheel featuring a new Buick logo first previewed in recent trademark applications have now leaked online. The photos show an updated version of the brand’s three-shield ...

2024 Buick Encore GX Avenir in Ocean Blue Metallic. Credit: Buick. The new 2024 Buick Encore arrives this spring and it's an important moment for the brand.

Our spy photographers caught North America’s 2024 Buick Encore GX without any sign of camouflage, revealing the entirety of its updated exterior. The facelifted SUV is expected to debut sometime ...

A designer's mistake led to Buick changing up its most visible marker. Buick has a new version of its tri-shield logo, and it marks the badge's first redesign since 1990. It first appeared on an ...