Buick's logo is about to receive a relatively major update. The new-look emblem appeared in a trademark filing in March 2022, and a leaked image posted on.

Buick Trademarks New Logo As Company Prepares for EV Push. Published Mar 23, 2022 at 6:00 PM EDT Updated Mar 23, 2022 at 11:45 PM EDT. By James McCandless . Fellow. Newsweek Is A Trust Project Member.

Since 1959, Buick's logo has incorporated a tri-shield and a ring. The shields were meant to symbolize the brand's Invicta, LeSabre and Electra models, said David Haskell, ...

Again, the logo is colorful and sits about where the old logo would have. A photo of the all-electric Electra concept , meanwhile, shows the three-shield logo in its most simplistic state.

Buick has a new version of its tri-shield logo, and it marks the badge's first redesign since 1990.It first appeared on an electric Buick concept car, the Wildcat EV luscious 2+2 coupe, and it ...

Buick has a new version of its tri-shield logo, and it marks the badge's first redesign since 1990. It first appeared on an electric Buick concept car, the Wildcat EV luscious 2+2 coupe, and it ...