A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially ...

However, more than an ode to the city and their lucrative friendship, the two tech titans made an announcement that could take the industry by storm: An AI-first company (almost) ready to ...

New research from the Carroll School of Management shows logos are an indispensible tool for influencing consumers Compact logos can encourage favorable brand evaluations by signaling product safety, ...

Standardizing your company’s approach can pay off. Here’s how. by Michael Mankins In lean manufacturing, the goal is to establish precise procedures for making products in the safest ...