Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

Nike NIL athlete AJ Dybantsa debuted the basketball shoe on the court during the brand's Future Game experience, and it was ...

AJ Dybantsa, a five-star recruit and top high school basketball prospect, has already made a name for himself in the NIL ...

Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt Damon and Ben Affleck 2023 film ‘’Air.’’ Collaborating with Emmy-winning ...

"These shoes are the most comfortable I've bought from Nike so far. They are very soft and fit to size and the quality is high. From my experience, these are also more quiet shoes compared to previous ...

Nike ( NYSE: NKE) is celebrating the 40th anniversary of the Jordan Brand this weekend with a highly anticipated release of ...

A group of experts consider the accessories from the past 100 years that changed how we carry our things — and ourselves.

Nike calls this classic-looking colorway White/Varsity Red/Sail/Black. Indeed, it's similar to the Air Jordan 1 basketball shoes Michael Jordan wore in 1984. Because of their throwback style, this ...

Michael Jordan is an icon. Not just on the basketball court, but in pop culture too — even after retiring from the NBA more ...

Celebrate the 40th anniversary of Michael Jordan's first NBA Slam Dunk Contest, here's where to pick up a pair online.

Understandably, Jordan is staunch in his loyalty to the brands that have made him a billionaire, with Nike chief among them. The extent to which he champions his endorsement partners is no better ...

Tucked away at 1201 Commerce St. in Petersburg, Shining Stars Sports Academy hosts an array of talent, drawing not only from ...