AMC Theatres is making the wrong decision to put more ads in cinemas at a time when moviegoers want a premium experience.

AMC fans have sparked a debate online over a new feature the movie theater company launched on its app. Avid movie fans love ...

AMC has had its share of struggles over the past few years. While it's been slowly recovering since the pandemic, 2024 didn't ...

AMC hopes adding ads before movies will boost its bottom line after experiencing its worst first quarter since 1996, ...

On July 1, AMC Theatres — the largest theatre chain in the U.S. and Europe — will be adding one additional commercial on top of the many that they already play after upcoming movie trailers ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since 2019, but it risks irking loyal customers.

NEW YORK, NEW YORK - MARCH 05, 2021. Photo an an AMC theater lobby (Photo by Noam Galai/WireImage) AMC Theatres is confident its new business model of running ads before movies won’t discourage ...

Starting on July 1, AMC will add a “platinum spot” to its pre-movie commercials, incorporating additional advertising alongside the traditional bevvy of film trailers that run before a movie.

AMC Theatres has agreed to show pre-movie advertising before features begin as part of a new deal with National CineMedia, The Hollywood Reporter has confirmed.. Starting July 1, AMC will run a ...

AMC, the largest theater chain in the United States, will soon start showing even more commercials before the start of a movie. This is on top of the usual 20 minutes of trailers and ads already ...

BCFC/iStock Editorial via Getty Images. AMC Entertainment (NYSE:AMC) will play even more commercials in its theaters before the start of each movie, according to a Bloomberg report from Tuesday ...