ANZ’s new logo might ostensibly be a symbol of a new direction into Asia, but inadvertently it also represents the esoteric and New Age wanderings of its former CEO, writes Michael Feller.

The new logo will take 18 months to implement at a cost of $15 million and was created by the identity consultants Re, part of ANZ's ad agency M&C Saatchi. It replaces the line ANZ NOW, which is ...

ANZ to roll out new logo with $15 million spend. 23 Oct 2009. 1 ...