Driven by history and passion, the new Abarth 600e is the purest expression of Abarth’s new design language, a visual translation of performance. Not by chance, some of the design choices made ...

How cool is that? The Abarth scorpion's stylized badge looks aggressive and bold, with the angular black arachnid over a distinctive red and yellow backdrop.

A scorpion logo is printed above the silencer, just as on the early Abarth exhausts. The new model sports 16-ince alloys with 17-ince rims available as an option.

The roof-mounted periscope air intake mimics the one of the race car from the 1960s, while the Alfa Romeo logo has been replaced by the Abarth Scorpion.

Because the new 695 75 Anniversario - unsurprisingly celebrating 75 years of Abarth - is less a car, more a massive Scorpion decal with a set of wheels attached to it. There it is, on the roof!

(The scorpion logo, by the way, is an unusual astrological reference in the car world – the co-founder of the Abarth tuning house, Carlo Abarth, born under the sign of Scorpio).

(The scorpion logo, by the way, is an unusual astrological reference in the car world – the co-founder of the Abarth tuning house, Carlo Abarth, born under the sign of Scorpio).

There is a nice blend of the full-colour Abarth scorpion shield and a stylised stripey graphic that suggests someone has spent a good deal of time and creative energy on the task of making this thing ...