A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

Jaguar Land Rover is now JLR, and that has split Jaguar, Land Rover, Range Rover, Discovery, and Defender into their own ...

KCCI, the Hearst -owned CBS affiliate in Des Moines, Iowa, will turn 70 years old at the end of July 2025 — and the station ...

Logos are designed to be simple, memorable, and instantly recognisable. But behind their clean shapes and colour palettes, many of the world’s most famous logos contain hidden messages, symbols, and ...

Abercrombie & Fitch's transformation to an inclusive, multi-brand retailer is driving robust growth and market share gains.

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

In 1991, Baskin-Robbins changed its signature logo to have the names “Baskin” and “Robbins” sandwich the number 31. This is ...

The Cult of American Apparel' traces the brand's rise and fall. 'InStyle' takes a look back at the clothes that defined indie ...

The Boston Bruins unveiled today, June 25, a refreshed tandem of Spoked-B logos that will serve as the Club’s primary marks ...

In New York City, Target is still a top-tier corporate sponsor for Pride festivities, but the company reportedly asked that their involvement in events go unpublicized. The store’s famous bulls-eye ...

With a sleek new look, a refined digital presence and the launch of Souvenir magazine, Abercrombie & Kent redefines what it means to experience “Life, Well-Travelled”.

Today, Abercrombie’s stores are lighter than they once were and its clothes are looser. The brand has become known for its (logo-less) basics, loungewear and jackets.