I was not expecting to end up in an Abercrombie & Fitch dressing room at 31 years old. But this past year, I was in the ...

The Abercrombie & Fitch logo has lost the power it once wielded, so the struggling teen retailer plans to strip off the once-prized logo from its clothing. Shares tumbled Thursday after it ...

Abercrombie & Fitch is shedding its traditional logo-focused apparel. That logo, and the clothes it was affixed to, made the brand one of the most sought-after among teens in the past two decades.

The brand's fall assortments include floral dresses and printed T-shirts with no sign of the classic "Abercrombie & Fitch" logos. The departure from loud logos represents the end of an era for ...

The abercrombie kids brand is an extension of the Abercrombie ... Absolutely. While reduced logo contributed to the comp sales decline for the quarter, it was somewhat less than expected.

Abercrombie tried to scrub its image of the Jefferies era. Soon after he left, brand said it would stop “sexualized marketing.” It overhauled its marketing, stripped the old moose logo from ...

Mike Jeffries, the former CEO of Abercrombie & Fitch, was arrested on Tuesday in Florida, accused of sex trafficking and ...

From now on, the retailer says its clothes will be logo-free ... said it’s not just Abercrombie that’s having problems, but all teen retailers that have relied on brands in the past.

Today, Abercrombie’s stores are lighter than they once were and its clothes are looser. The brand has become known for its (logo-less) basics, loungewear and jackets. Instead of trying to dress ...

The retailer then explains that it is time for a “fresh start” for the brand and introduces the new campaign, “This is Abercrombie and Fitch.” “This Holiday campaign is the brand’s ...

Clothing retailer Abercrombie & Fitch Co ... A&F started to remake its image. The brand has shed its iconic dark-shuttered storefronts, moose logos and sexualized ads. It expanded its size ...