Abercrombie & Fitch Co. has sued singer Beyonce Knowles, saying her plan for a fragrance named after her alter ego Sasha Fierce violates the teen clothing retailer's trademark.

Abercrombie's Fierce cologne is being relaunched with a new ad campaign. The fragrance, which was liberally sprayed in its stores until 2017, will bring back some memories for American shoppers.

A former manager at Abercrombie & Fitch has revealed the why the stench of cologne emanates from stores. "It's mandatory to 'spritz' 10 pumps of cologne several inches from the clothes every hour ...

Y ou can tell you’re within 10-yards of a club Abercrombie & Fitch by the smell. The overwhelming scent of cologne billows past tourists lined up on the street outside, giving passers-by a ...

Abercrombie Sues Beyonce Over ‘Fierce' Fragrance Chain files suit against songstress for trademark infringement Published September 17, 2009 • Updated on September 17, 2009 at 8:00 am ...

Abercrombie Employees Have To Spritz Clothes With Cologne Every Hour By Ashley Lutz 2013-05-17T20:33:00Z ...

The cologne stench is less powerful at Abercrombie & Fitch than it used to be, but the stores still kind of stink. This may be making customers anxious. The struggling retailer, notorious for ...

The chief executive of the retailer Abercrombie & Fitch, Michael S. Jeffries, is a stickler for details, especially when he flies. Employees working on the company’s Gulfstream jet must greet ...

Abercrombie & Fitch's rebranding of its signature cologne seems to be paying off. In a call with analysts on Wednesday, after reporting first-quarter earnings results, Abercrombie CEO Fran ...

Abercrombie Sues Beyonce Over ‘Fierce' Fragrance Chain files suit against songstress for trademark infringement Published September 16, 2009 • Updated on September 17, 2009 at 8:00 am ...

The chief executive of the retailer Abercrombie & Fitch, Michael S. Jeffries, is a stickler for details, especially when he flies. Employees working on the company’s Gulfstream jet must greet ...