Abercrombie & Fitch shares sank Wednesday after the apparel retailer's current-quarter profit and full-year sales forecasts disappointed investors. The company sees first-quarter earnings per ...

Abercrombie & Fitch Trading Co. accused a cohort of retailers of selling counterfeit fragrances nearly identical to its signature cologne Fierce in a new trademark infringement lawsuit. At least 17 ...

The popular tailored trouser helped send the shares of Abercrombie & Fitch ... It still sells its famous “Fierce” cologne, but no longer pumps it through the air ducts. On August 28th the ...

Even before you made your way to the storefront, the scent of Abercrombie & Fitch’s signature cologne, FIERCE, was already wafting through the mall’s corridors. Mannequins sporting that season ...

Amidst a fashion retail market that is basically flat – growing only 1% from $303.4 billion in 2022 to $307.1 billion in 2023 – Abercrombie & Fitch Co. growth trajectory is nothing short of ...

Following this, each cologne received a score based on ... patchouli exude a sense of masculine sophistication. Abercrombie & Fitch Fierce gained immense popularity since its introduction in ...

Horowitz put an end to the overbearing cologne sprayed inside of Abercrombie & Fitch stores. The lights were turned back on so people could see what they were buying. More inclusive marketing and ...