Abercrombie & Fitch's rebranding of its signature cologne ... Abercrombie CEO Fran Horowitz said that sales of its Fierce cologne were the best they have been for the past five years.

I resolved never to wear Abercrombie & Fitch Fierce again. For those of us who spent the early 2000s in American high schools and malls, Fierce was inescapable. From the moment Abercrombie debuted ...

NEW ALBANY, Ohio, Feb. 06, 2020 (GLOBE NEWSWIRE) -- Abercrombie & Fitch, a division of Abercrombie ... including the iconic Fierce Cologne, Fierce Confidence, Fierce Reserve, Fierce Blue ...

Even before you made your way to the storefront, the scent of Abercrombie & Fitch’s signature cologne, FIERCE, was already wafting through the mall’s corridors. Mannequins sporting that season ...

Abercrombie & Fitch just announced that they’re replacing ... Abercrombie’s signature “Fierce” cologne has been as much a staple of the brand as their moose-logo polos and risqué ...

I'm not overwhelmed with the signature scent of Abercrombie & Fitch's Fierce cologne just yet, but the company is selling it hard. The cologne is displayed all over the store, hinting that it's ...

Talented, wildly attractive young people. The unmistakable scent of Abercrombie & Fitch’s “Fierce” cologne. Skateboarding bulldogs. All could be found at Abercrombie & Fitch’s Stars on the ...

The overwhelming scent of cologne billows past ... “In terms of Abercrombie & Fitch’s scent, it’s one of their colognes called Fierce and it is a very masculine and strong scent,” she ...

Abercrombie & Fitch still smells faintly of "Fierce" cologne as you round the corner in the mall and approach the storefront. The logo is still inscribed in the same serif typeface, boldly ...