The first thing that hit you was the smell. Even before you made your way to the storefront, the scent of Abercrombie & Fitch’s signature cologne, FIERCE, was already wafting through the mall ...

Abercrombie & Fitch has shed its perfume-filled mall stores ... stripped the old moose logo from its clothes and pulled back on the Fierce fragrance in its dimly lit stores.

Abercrombie & Fitch shares plunged 17% Wednesday after ... of selling trendy teen clothing in dim stores that smelled of cologne. “Abercrombie’s meteoric rise in the past two years had to ...

Abercrombie & Fitch still smells faintly of "Fierce" cologne as you round the corner in the mall and approach the storefront. The logo is still inscribed in the same serif typeface, boldly ...

Horowitz put an end to the overbearing cologne sprayed inside of Abercrombie & Fitch stores. The lights were turned back on so people could see what they were buying. More inclusive marketing and ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

NPR's A Martinez talks to journalist Chantal Fernandez about Abercrombie and Fitch's rebrand ... It smelled really strongly of cologne. And it wasn't surprising to have shirtless male employees ...