Abercrombie & Fitch has shed its perfume-filled mall stores, shirtless models and logo sweatshirts to win over Millennials and Gen Z.

Abercrombie & Fitch will cease putting its logo on its clothing sold in North America by the spring of 2015, the teen retailer said, responding to customers who have been avoiding such identifiers ...

Abercrombie & Fitch is shedding its traditional logo-focused apparel. That logo, and the clothes it was affixed to, made the brand one of the most sought-after among teens in the past two decades.

NEW YORK (AP) — The Abercrombie & Fitch logo has lost the power it once wielded. Shares of Abercrombie & Fitch tumbled Thursday after reporting weak sales as more teens shop elsewhere. The ...

Abercrombie & Fitch ("A&F") has been a fashion business known for its brutally attitudinal brand iconography ever since its rebirth in 1988. But sales have been off for more than a few ...

Abercrombie and Fitch will strip its once-ubiquitous logo from its clothes as sales continue to tumble. The Abercrombie & Fitch logo was once emblazoned on the retailer's sweatshirts and ...

Shutterstock Abercrombie & Fitch Then The old Abercrombie & Fitch was best known for logo tees, comfy denim, and, let's not forget, those bare-chested men.

NEW YORK – The Abercrombie & Fitch logo has lost the power it once wielded. Shares of Abercrombie & Fitch Co. fell Thursday after the retailer reported weak sales as more teens shop elsewhere.

Abercrombie & Fitch(ANF -0.64%) feels their pain where it hurts the company most -- in the bank account -- and is shedding the logo-wear for good in North America.

Abercrombie & Fitch is giving its traditionally logo-heavy apparel a facelift. The struggling brand will start stripping the once-desirable A&F name from most of its clothes in an attempt… ...