Abercrombie & Fitch is shedding its traditional logo-focused apparel. That logo, and the clothes it was affixed to, made the brand one of the most sought-after among teens in the past two decades.

Abercrombie & Fitch is doing away with logos. The company said on an earnings call with analysts that the American logo business would be reduced to "practically nothing" by next spring ...

“In the spring season we are looking to take the North American logo business to practically nothing,” Jeffries said on the call. Higher pricing at Abercrombie stores have kept customers ...

Abercrombie & Fitch was listed (as was rapper ... we have been able to achieve this improvement despite adverse likes in our logo business as we work to strategically reduce that element of ...

Abercrombie & Fitch Co. is finally shedding its traditional logo-focused apparel, clothes that made the brand one of the most sought after among teens in the past two decades. The company’s ...

Abercrombie & Fitch’s logo, which once helped the retailer command sky-high prices on graphic tees from America’s youth, will be dead by this spring in the U.S. “In the spring season ...

Flashy logos are back in fashion but preppy brands such as Gap and Abercrombie should beware, one retail analyst said. Logos can have a short shelf life. If a brand stops being seen as trendy ...

Abercrombie is moving away from logo-heavy apparel and toward non-logo apparel to align itself with its target market's modern fashion trends. New and improved management: 6 of 7 officers joined ...

Today, Abercrombie’s stores are lighter than they once were and its clothes are looser. The brand has become known for its (logo-less) basics, loungewear and jackets. Instead of trying to dress ...