Abercrombie & Fitch is shedding its traditional logo-focused apparel. That logo, and the clothes it was affixed to, made the brand one of the most sought-after among teens in the past two decades.

Abercrombie & Fitch is doing away with logos. The company said on an earnings call with analysts that the American logo business would be reduced to "practically nothing" by next spring ...

Abercrombie & Fitch will phase out all logos from its apparel by spring, as the retailer struggles to recapture the teen market. WSJ's Elizabeth Holmes joins Lunch Break with Tanya Rivero to ...

“In the spring season we are looking to take the North American logo business to practically nothing,” Jeffries said on the call. Higher pricing at Abercrombie stores have kept customers ...

Abercrombie & Fitch was listed (as was rapper ... we have been able to achieve this improvement despite adverse likes in our logo business as we work to strategically reduce that element of ...

Abercrombie & Fitch Co. is finally shedding its traditional logo-focused apparel, clothes that made the brand one of the most sought after among teens in the past two decades. The company’s ...

Abercrombie & Fitch, the retailer that’s known for its hunky models and clothes that scream “Abercrombie” says it’s ditching its logo. From now on, the retailer says its clothes will be ...

Abercrombie is moving away from logo-heavy apparel and toward non-logo apparel to align itself with its target market's modern fashion trends. New and improved management: 6 of 7 officers joined ...

NEW YORK (AP) — The Abercrombie & Fitch logo has lost the power it once wielded. Shares of Abercrombie & Fitch Co. tumbled late this week after the company reported weak sales as more teens shop ...

Today, Abercrombie’s stores are lighter than they once were and its clothes are looser. The brand has become known for its (logo-less) basics, loungewear and jackets. Instead of trying to dress ...