Abercrombie & Fitch is shedding its traditional logo-focused apparel. That logo, and the clothes it was affixed to, made the brand one of the most sought-after among teens in the past two decades.

Abercrombie & Fitch Co. has been downsizing its selection of apparel featuring its brand logos in favor of more stylish non-logo clothing for months. It’s both an acknowledgement that its once ...

Abercrombie & Fitch is doing away with logos. The company said on an earnings call with analysts that the American logo business would be reduced to "practically nothing" by next spring ...

NEW YORK (AP) — The Abercrombie & Fitch logo has lost the power it once wielded. Shares of Abercrombie & Fitch tumbled Thursday after reporting weak sales as more teens shop elsewhere.

“In the spring season we are looking to take the North American logo business to practically nothing,” Jeffries said on the call. Higher pricing at Abercrombie stores have kept customers ...

Abercrombie & Fitch Co. is finally shedding its traditional logo-focused apparel, clothes that made the brand one of the most sought after among teens in the past two decades. The company’s ...