Abercrombie & Fitch has shed its perfume-filled mall stores, shirtless models and logo sweatshirts to win over Millennials and Gen Z. It’s working. Abercrombie (ANF) said Monday that its women ...

Abercrombie & Fitch was “the brand of the moment” a ... the company is now rolling up its sleeves to reduce its use of logos. “In the spring season we are looking to take the North American ...

Abercrombie & Fitch Co. is finally shedding its traditional logo-focused apparel, clothes that made the brand one of the most sought after among teens in the past two decades. The company’s ...

Abercrombie & Fitch is doing away with logos. The company said on an earnings call with analysts that the American logo business would be reduced to "practically nothing" by next spring ...

Abercrombie is moving away from logo-heavy apparel and toward non-logo ... Management describes its Abercrombie & Fitch brand as "bringing its customers iconic, modern classics with an ...