Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background color, ...

As in any field, trends in graphic design come and go, and a more abstract outlook with wordmarks, logos and branding is happening right now. While we’re seeing a slight rejection of minimal, sans ...

Abstract logos that look nice may look great on a website but will not be as effective in reinforcing the story of your brand to your target audience. - Young-Sae Song , Arctic Wolf Networks 5.

Here are seven predictions for popular logo trends in 2023 and beyond. ... Abstract Botanicals. ... handmade-effect logos are great options for brands that promote themselves as unique, ...

Longines Longines. Longines proudly refers to itself as “the brand with the winged hourglass logo.” Registered in 1889, it’s said to be the oldest of its kind still in use in its largely original form ...

The Fox logo has undergone a subtle redesign, with a chunky new version also created for animations, which show the original logo morphing into the geometric version. According to Trollbäck+Company, ...

Other redesigned logos recently featured on Dezeen include beverage company PepsiCo's "uplifting" rebrand of soft drink 7Up and an updated logo for British heritage brand Burberry that references ...

With more than 100 logo design entries to choose from, the Louisville City Football Club on Sunday unveiled a new crest featuring purple and gold colors with an abstract take on the city's skyline.