There have been endless iterations on the most legendary Three Stripes sneaker of all. These are the best of the best.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Meet five NFL players who’ve landed massive endorsement deals, turning on-field success into big-time brand partnerships.

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

Topsports' capital structure, almost 100% equity, is more conservative and we think the company can probably use more debt to finance its operations. Barring major acquisitions, we expect the ...

Streetwear has evolved past only a fashion — it has become a tradition. And a few of the rising stars in this style movement ...

As creative director of Converse, the shoe fits Shai Gilgeous-Alexander, who with an impish grin and humility became the ...

Inspired by icons like Agassi, Serena and Sharapova, Pavlyuchenkova has been designing every outfit she wears in 2025.

As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its ...

Police have released pictures of two men they are seeking to identify after an alleged brawl in Sydney’s west.

Unifi survived competition from China by helping fashion brands meet sustainability goals. But not everyone agrees that its ...