Professional football players are not only famous for their talent on the field but also for their popularity off it. Many ...

Topsports' capital structure, almost 100% equity, is more conservative and we think the company can probably use more debt to finance its operations. Barring major acquisitions, we expect the ...

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

As creative director of Converse, the shoe fits Shai Gilgeous-Alexander, who with an impish grin and humility became the ...

There have been endless iterations on the most legendary Three Stripes sneaker of all. These are the best of the best.

As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

The Minnesota Timberwolves have made it clear that Anthony Edwards is their franchise player, around whom they're building ...

USWNT star Trinity Rodman joins forces with Adidas to launch cleats designed specifically for women's football players.

Michael Jordan said he promised Adidas he'd sign if they matched or exceeded Nike's offer: "They couldn't even come close" ...

Prior the FIFA Club World Cup, Adidas and Lionel Messi released Inter Miami's third kit alongside an Adidas Gazelle and ...