What is penetration pricing? Simply put, it’s a pricing strategy where businesses set initial prices deliberately low to ...

Nike and Adidas have long dominated the global sportswear market, but Swiss sneaker company On is quickly gaining ground.

Steve Madden is suing Adidas, alleging the German sportswear giant wants to "monopolize" a "common design feature": stripes.

Nike announced it will increase prices between $2 and $10, depending on the product, with the added costs starting June 1, ...

Topsports had a rock-solid balance sheet with a net cash position of CNY 2 billion at the end of fiscal 2023. Topsports' capital structure, almost 100% equity, is more conservative and we think the ...

“Obviously if your products coming into the U.S. are now subject to tariffs, then math says that you have to raise your prices in the U.S.,” said Jean-Pierre Dubé, professor of marketing at the ...

Brands leverage tariff headlines in marketing to connect with consumers amid economic uncertainty and heightened urgency.

Global retailers including sandal maker Birkenstock and jeweller Pandora are looking at spreading the cost of U.S. tariffs by ...

On, with the help of Zendaya, Roger Federer, and Elmo, keeps defying revenue expectations on its way to a $20 billion market ...

Under Armour faces declining revenue, weak DTC and footwear sales, and tariff uncertainties, complicating its turnaround ...

adding that these cost increases “will eventually cause price increases, not only in our sector,” the Financial Times reported. Adidas, like many in the sneaker industry, relies heavily on ...