Nike and Adidas have long dominated the global sportswear market, but Swiss sneaker company On is quickly gaining ground.

Steve Madden is suing Adidas, alleging the German sportswear giant wants to "monopolize" a "common design feature": stripes.

Nike announced it will increase prices between $2 and $10, depending on the product, with the added costs starting June 1, ...

Topsports had a rock-solid balance sheet with a net cash position of CNY 2 billion at the end of fiscal 2023. Topsports' capital structure, almost 100% equity, is more conservative and we think the ...

“Obviously if your products coming into the U.S. are now subject to tariffs, then math says that you have to raise your prices in the U.S.,” said Jean-Pierre Dubé, professor of marketing at the ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Doretha Clemons, Ph.D., MBA, PMP, has been a corporate IT executive and professor for 34 years. She is an ...

Brands leverage tariff headlines in marketing to connect with consumers amid economic uncertainty and heightened urgency.

Global retailers including sandal maker Birkenstock and jeweller Pandora are looking at spreading the cost of U.S. tariffs by ...

Under Armour has recently had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.1 billion in fiscal ...

Sliding scale pricing refers to the differential pricing of products or services based on the consumer's ability to pay. This differential may be based on an individual's income or the mean income ...

On, with the help of Zendaya, Roger Federer, and Elmo, keeps defying revenue expectations on its way to a $20 billion market ...