Explore how Damian Lillard’s partnership with Adidas turned “Dame Time” into a powerful global marketing campaign.

Canady, the first softball player to sign a $1 million NIL deal, inked another 7-figure contract with the Matador Club, the ...

adidas has unveiled its first Filipino player-edition footwear with the Adizero Select 3.0 KQ63. The shoes highlights former ...

Filipino basketball superstar Kevin Quiambao of the Goyang Sono Skygunners in the Korean Basketball League (KBL). Photo from ...

In the rush to sign players early, some mistakes are made. But as Shai Gilgeous-Alexander reaches basketball’s biggest stage, ...

This year's Adidas Eurocamp in Treviso, Italy, one would correctly presume, featured some of the top young basketball players in Europe. Plus others making a name for themselves worldwide. One that ...

Suhana Khan, daughter of Shah Rukh Khan and rising Bollywood star, becomes the newest brand ambassador for Adidas. She joins ...

Six-time world champion Noah Lyles expresses his frustration with Adidas regarding the spotlight on Anthony Edwards.

Noah Lyles is frustrated about Anthony Edwards having a signature shoe with Adidas when the brand won't even discuss the ...

Shai Gilgeous-Alexander and the Oklahoma City Thunder moved past the Minnesota Timberwolves in the Western Conference Finals ...

The announcement was made on Wednesday in an Instagram post featuring eight standout athletes, including class of 2026 prospects Adam Oumiddoch, Kate Harpring, Anthony Thompson, Caleb Holt, Taylen ...

The way he sees things, Edwards isn't playing like the superstar he is ... finds the 82-game season and the intensity of playoff basketball exhilarating, and he also revels in the offseason ...