In the fast-paced world of modern marketing, grabbing attention is no longer just an advantage—it’s a necessity. While printed billboards and banners once dominated urban advertising, today’s ...

Although digital advertising increasingly became a part of daily life, print still held on strong. Ads leaned into slick and striking photography, bright and simple graphics, familiar faces and clever ...

“The Apple iPod silhouettes print ad from 2003 really stands out ... “The iconic Dos Equis ‘Most Interesting Man in the World’ campaign was based on such a simple, fun idea that fans ...

Blending digital campaigns with print advertising delivers better engagement ... It’s a single-channel moment of attention in a world built for distraction. As I wrote in a recent LinkedIn ...

It was a heavy loss in games journalism when Game Informer got kicked to the curb last fall, but it got over its own death pretty quickly when game dev and blockchain company Gunzilla financed its ...

Pacific, India is one of the strongest players now, we ask industry leaders if we can cement this position further, at Cannes ...

Digital media consultant Mark Challinor continues our News Horizons series, talking to the people shaping tomorrow’s media.

Who has it worse? The annual cultural exchange tradition returns with a celebrity-heavy collection of ads that cause psychic damage.

Back in 2003, Sir Martin Sorrell, a titan of advertising, launched GroupM with a clear goal: combine the budgets of WPP’s media agencies, Mindshare, MediaCom, and later Wavemaker and Essence, to ...

Digital media consultant Mark Challinor continues our News Horizons series, talking to the people shaping tomorrow’s media.