People don’t often click on banner ads these days—at least not on purpose, anyway. In fact, many internet users actively go out of their way to never see advertisements. Ad blockers create all ...

This first banner ad invited users to “click” in an era when advertising was still a one-way interaction. This event was, in retrospect, a revolution delivered in just 8KB. Since that first ...

It was just over 30 years ago on October 27, 1994, when Wired Magazine’s website hotwired.com turned on the world’s first banner ad from AT&T. Since then, the digital display advertising ...

YouTube Music is testing static banner ads on the Now Playing screen for free users. The banner ad placement could irritate ...

Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds spending ...

Native ads in digital news feeds receive significantly more visual attention from consumers than banner ads do, according to a recent report from Sharethrough and Nielsen. The report was based on data ...

“Is there anything I can do to hide it from the Google bot or let it know that it’s just a promo banner, not the post content?” You shouldn’t try to hide the advertising. You could ...

While Fire TV isn’t the only platform that includes banner ads and sponsorships, Amazon has been more aggressive about selling off chunks of its interface. Roku devices, for instance ...

Fans flocking downtown will hear the steady drone of airplanes pulling advertising banners for marijuana businesses, auto dealers and more. Aerial advertisements have been pervasive this year ...