Experts call for stronger regulation of digital food marketing to counter the increasing risk for obesity and teens’ ...

With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth ...

Why did the marketer break up with the single-media campaign? Because they needed more channels in their life.

Money raised through foundation grants can be larger and more predictable than advertising revenue, but it often comes with ...

Attention metrics revolutionize DOOH advertising as Captivate's network delivers superior engagement scores above traditional ...

In an era where consumer attention is fleeting and digital content saturation is at an all-time high, marketers are searching ...

Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and ...

Nostalgia marketing strategically uses references to previous moments in time to activate people's fond memories of those ...

Off site advertising is when a retailer lets advertisers leverage its first party data to reach customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a ...

With economic instability, the pressure is on leaders to tighten belts yet still remain top of mind for target markets.

Former New York Times advertising executive Gabriel Dorosz will lead the INMA Advertising Initiative, adding a sixth area of ...