Martha Stewart is still the biggest influencer around. The 83-year-old home and garden icon continues to influence the ...

Just when we thought we’d seen every trend, the dolphin girl aesthetic arrives and makes a splash, ushering in a wave of ...

Here's everything to know about the Sea Witch aesthetic, TikTok's ocean-inspired style, including practical ways to style it in your everyday life.

S ummer is officially here, and the farmers' markets are about to reach peak abundance. Last year's tomato girl summer was a ...

Guava girl summer is in — and it’s not going anywhere. This sweet and juicy makeup trend is inspired by the peachy-pink fruit. Guava is not just yummy tasting (and smelling!), it’s also a dewy, fruity ...

Among the emo, goth, scen kid, preppy, and cottage core aesthetics lay another, VSCO girls. Introduced by (primarily white) Gen Zers, as well as younger teens, this new lifestyle aims for a ...

New day, new beauty trend, and we are all for it. Let’s dive right into the ‘guava girl’ aesthetics, how to ace it and more about it.

Every summer, a signature aesthetic takes over pop culture. Last year’s brat summer was defined by a lime green palette, messy eyeliner, and carefree energy. But this year, we’re leaning into ...

Fun fact: When flip flops were invented and patented by Havaianas in 1962, the rubberized shoes were perfect for the South American country’s beach lifestyle (hello, The Girl from Ipanema).

Join me as I create a fresh and flawless clean girl aesthetic with this peachy makeup look. Perfect for everyday wear and glowing skin! #CleanGirlAesthetic #PeachyMakeup #MakeupTutorial ...

The cherry girl aesthetic trend is rising in popularity. The limited-edition Trü Frü Tarte Cherries are made with real tart cherries coated in premium dark and white chocolate.

The 'clean girl' aesthetic is a fashion and beauty movement that celebrates understated elegance and refined minimalism. Here's how you can channel this look.